Since 2006 while the
master school term in Bremen, Ilham was determined and wished to make an Indonesian
shoe brand with the Indonesian map on the sole of the shoes. The idea he has designed
with sketches in his diary. Entrepreneurial spirit was always in his mind. But
first he has to finish his master degree in digital media in Bremerhaven in order to realize
the idea. Therefore, the shoes were finally produced in 2011, right after he graduated.
To show you, I
take a pic of his diary sketches...
Because there are more than 17.000 islands in
Indonesia, he simplifies the map just with the biggest and most famous islands: Sumatra, Kalimantan, Java, Bali, Sulawesi and Irian Jaya. Second reason is that the construction of the sole has to be strong.
Several versions of the sole designs...
The basic concept
is to include whole Indonesia from Sabang to Merauke in the Marapulai footprint. Later he will modify the sole design depending on the upper design of the shoes. Here is the final version.
Discovered a great advertising of camel
active. 
